instagram ad revenues

#Data — Instagram Ad Revenues

Instagram ad revenues were over half a billion dollars in 2015, according to eMarketer‘s estimates.

No too bad, but not even the most interesting stat out there.

More impressive indeed are Instagram ad revenue forecasts: $1.48 billion for 2016 and $2.81 billion for 2017.

instagram ad revenues growth graph


Not only do these figures imply some whopping year-over-year growth rates, they also suggest that:

Instagram will surpass Google, Twitter in US mobile display ad revenues by 2017.

That’s just another signal of the rising importance of Instagram for brands, and consequently, for social media managers.

Loomly allows you to preview what a post will look like before you publish it on Instagram: start your 15-day free trial now.

Chris Poole on joining Google

#Quote — Chris Poole On Joining Google

On one hand, we have the most valuable company in the world, whose formal corporate motto is “Don’t be evil.”

On the other hand, we have the founder of 4chan, “a site that epitomized the good, the bad and the ugly of humanity on the Internet” as TechCrunch writer Josh Constine puts it.

From now on, these two will be working together.

Yes, moot — A.K.A. Chris Poole — is joining Google:

Today I’m excited to announce that I’ve joined Google.

When meeting with current and former Googlers, I continually find myself drawn to their intelligence, passion, and enthusiasm — as well as a universal desire to share it with others. I’m also impressed by Google’s commitment to enabling these same talented people to tackle some of the world’s most interesting and important problems.

I can’t wait to contribute my own experience from a dozen years of building online communities, and to begin the next chapter of my career at such an incredible company.

This may very well be the beginning of a new “social” era for Google, and on the rebound, for us social media managers.

Stay tuned.

Loomly’s formal corporate motto? Be “Social Media Manager’s Best Friend”. Start your 15-day free trial now.

best music for working

#Tip — Great Music For Working

Many studies have been published about the best music for working.

Guess what: we did not read these studies…

… and this does not prevent us from listening to music while building the best product we can — for you.

attach a call-to-action to every link you share

#Tool — Attach A Call-To-Action To Every Link You Share

Ask Shaquille O’Neal about his recipe for success on social media and he will tell you:

60% of my social media posts will make you laugh, 30% is to inspire and 10% is to sell stuff.

So, if you are like him, it means 90% of the content your share on social media is not about selling the products or services of your (client’s) brand.

percentage of parents friends with their kids on Facebook

#Data — Percentage Of Parents Friends With Their Kids On Facebook

83% of parents are friends with their kids on Facebook

according to Pew Research Center.

Parents seem less likely to follow their teens on Twitter (33%) though, and even less likely to do so on other social media platforms (17%).

That does not mean Mom and Dad are not watching, since 60% of parents say they’ve checked their teenagers’ profile on a social networking site.

Bonus: in this scary social experiment, prankster Coby Persin stresses on the dangers of social media for kids and the importance of education on that very topic.

Whether you are friend with your parents / kids on Facebook or not, you are most welcome to give Loomly a try: start your 15-day free trial now.

On the trap of optimizing Facebook campaigns for CPM

#LongRead — On The Trap Of Optimizing Facebook Campaigns For CPM

This week, in our Long Reads section, learn about the trap of optimizing Facebook campaigns for CPM.

In Reach-Focused Facebook Advertisers: Don’t Go Chasing Waterfalls … or CPMs, SocialCode Director of Ad Insights James Donner explains why you should not aim for lower CPM, which factors really affect CPM and how you can really optimize the ROI of your campaigns.


Optimization isn’t just rebudgeting toward your lowest-cost campaigns, it’s about understanding how each component of a campaign contributes to its performance, and knowing how to maximize their efficiency. Those who prioritize quality audience reach will win. Let’s take a look at what this means for your campaigns.

Read more on AdWeek.

*About Loomly Toolkit Long Reads: every other week, we select a third-party, long-form article addressing a major topic related to social media and bring it to you. In a nutshell, our team curates smart content, so you don’t have to.

Guess what! Loomly’s built-in preview mode also shows you what your ads are going to look like on Facebook: start your 15-day free trial now.