The Democratic People’s Republic of Korea (DPRK)— a.k.a. North Korea — is probably the most enclosed, secretive and guarded country in the world: now, you can visit it, thanks to awesome Instagram accounts:
Brand Polling is a solution that helps measure Facebook & Instagram ads efficiency in terms of brand awareness.
Indeed, while measuring conversions has always been pretty straightforward, evaluating how much a campaign contributed to making users more aware of a given brand was another story.
At least until now, as you can survey two groups of users, with identical characteristics — one was served your ads, the other was not — and measure the brand awareness lift between both groups, hence getting a grasp at how efficient the campaign was:
Brand Polling is particularly useful to measure the efficiency of past campaigns, but the solution also provide crucial insights to determine audience characteristics to focus on during future campaigns.
You can learn more about Facebook Brand Polling here.
While Instagram recently crossed the 500-million-user mark, CEO & Co-founder Kevin Systrom wants to maintain the positive, creative mindset of the community by keeping comments safe on the platform:
Facebook CPMs soar 65% year-over-year (Q2 2016 vs. Q2 2015) to 6.33, according to Salesforce’s Advertising Index Q2 2016 Report.
If you run Facebook ads for an e-commerce client, then you may be interested in a nice dynamic ad service called Product Catalog.
What is an dynamic ad, you ask?
The main difference between Style and Prisma, is that the former can run locally (i.e offline), while the latter accesses its neural network — Artificial Intelligence technology — in the cloud (i.e. online).
If you like all things viral, you have probably come across Sarah Cooper’s famous infographic 10 Tricks to Appear Smart in Meetings, including some of these hilarious illustrations:
Tracking time is crucial for service businesses whose pricing model is based on billable hours.
But there is a loophole in this whole process: how do you account for the time spent tracking time?
Well, the right answer is: you don’t.
The better answer is: you no longer need to waste your time tracking time, thanks to Timely.
Twitter just introduced Twitter Media Studio.
Twitter Media Studio replaces video.twitter.com and offers new, interesting features: