We are all pretty familiar now with the concept of “Digital Natives” — those who were born with the Internet — but fewer things are being published about “Social Natives“: those who were born with social media.
A new Mac is like a new car: it has this particular smell that we all love so much but also wears off so quickly.
Well, that’s actually true not only for new Macs, but for pretty much any new high-tech product, and particularly new Apple computers.
That’s because the Apple brand experience is a sensory one, which starts with your unboxing of new products.
To make this sensory experience last longer, the folks at Twelve South have come up with an unusual solution: a candle that smells like a new Mac 😉
The New Mac Candle is hand poured in South Carolina, made 100% of soy wax and offers a burning time of up to 55 hours.
Of course, for us Social Media Managers, social media have changed the way we work: by actually creating our jobs.
But there are quite many other industries and professions that are being challenged, disrupted and reinvented by social media.
This is exactly what our long reads are about this week:
- The Time tells us how Snapchat is challenging Professional Photogaphy.
- TechCrunch stresses on how Workplace by Facebook aims at democratizing enterprise social networking.
- Billboard announces 2016 American Music Awards Nominations and explains voting rules, to which social media are no stranger.
And this is only the beginning.
According to Sheryl Sandberg herself, there are now 4 million active advertisers on Facebook:
Yes, it’s Monday again… but we got what you need to start your week on the right foot!
Ubermost is a very nice Tumblr publishing wonderful quotes and words of wisdom, from books and other forms of writing, as a series of beautiful illustrations.
Social trends are awesome, as they teach us what is trending now, but what if there was a way to predict what will go viral next?
Lucky we are: this is exactly what Graphistories was designed for.
The application monitors 5,000+ websites and all major social networks and lets you:
- Discover and curate the most engaging stories.
- Source assets — videos, images, posts — from these stories to build your own content.
- Watch what is trending on your competitors’ digital properties.
How can Graphistories know what will go viral next?
By not only measuring engagement — how many people interact with a story — but also velocity, i.e. how fast people are sharing a piece of content.
This nice tool costs 29€ per month for individuals, 99€ for SMBs, and special packages are available for agencies and publishers.
About 90 percent of everything shared online is now visual—selfies, GIFs, smartphone videos, and more.
Although drawing pictures is the oldest language in the world, visual communication has never been more ubiquitous, and therefore crucial.
In Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind, best-selling author Dan Roam teaches the basic concepts of visual thinking.
In particular, you will learn:
- Why you should draw
- How to draw
- What to draw to sale, lead, innovate, train — or just figure things out
Visual thinking comes in very handy for us Social Media Managers to tell stories online and inspire people.
The best part of it all? You don’t even need to be good at drawing to convey ideas efficiently in a visual manner.
Draw To Win is available here on Amazon.
Happy reading 😉
According to The Knot Social Media Survey 2016, 60% of couples announce their engagement on social media within 24 hours of saying “yes!”
Currently available as a Chrome extension — as well as a mobile app in private beta — Play automatically adds a small audio player to your browser so you can listen to any medium article, any time:
Play is a great solution to create your own podcast from your favorite Medium articles and listen to it and multitask.