Whether you manage social media for a brand or a business, and regardless of what you “sell”, it is of prime importance to understand the science of shopping.
How and why we, as consumers, make our decisions to purchase or not your product, service or experience.
In his best-selling book Why We Buy: The Science of Shopping, Paco Underhill unveils the four fundamental aspects of shopping as we know it:
Illustrated with real-life examples, from Amazon and iTunes to innovative malls in emerging markets, this book is a true eye-opener if social media and digital marketing are part of your job description.
Why We Buy: The Science Of Shopping is available here on Amazon.
Get search results that are not biased by your search activity.
Interpret what you see in Google Search Console & Google Analytics.
Leverage social media to improve rankings.
And here is certainly the single most important takeaway from this article:
[…] by simply doing your job in social, you’re helping your brand’s Google search results. And the person whose job is to do SEO should be producing great content for you and other webmasters, which helps your social results.
SEO, public relations, social media marketing, content marketing and word of mouth are increasingly becoming the same discipline. There are different tools and different channels, but in common is the production and sharing of content that is worthy of distribution.
At Loomly, we could not agree more: creating and sharing high quality content is a key success factor for brands and business of all sizes and trades.
This is a tool that will not only help our members understand their value in the marketplace, but also help LinkedIn as an organization better understand the economic aspects of the Economic Graph. This is data that will help us learn how various roles are valued in different regions of the world, how years of experience and seniority affect compensation, and help us do our part to help bring salary transparency to the world.
LinkedIn Salary is particularly useful to:
Compare your current salary with peers (same job title in same area).
Negotiate a promotion with your employer.
Determine the economic interest of a job offer.
For instance, here is what LinkedIn Salary returns when we send a request for “Social Media Manager” in the Greater Los Angeles Area:
In life in general and on the Internet in particular, humor goes a long way.
Puns are no exception and can come handy in a number of situations:
To create a funny social media post.
To reply to a hilarious comment from a fan or follower.
To get noticed on a forum.
One way of coming up with cool puns is to use Pun Generator,a free online tool that — well — generates puns:
We ran a quick test to find puns made of the word “cat” and were pleased to get some results that were good enough to join our long list of #KittyQuotes, such as “The opera ain’t over till the Cat lady sings” and “Living off the Cat of the land.”
Bonus: Pun Generator can also generate phrases containing a specific word, which can be useful to make rhymes for instance.