2017 SMB Digital Marketing Budget Increase

#Data — 2017 SMB Digital Marketing Budget Increase

In 2017, 70% of SMBs plan a digital marketing budget increase, according to a study from the end of 2016 by GetResponse of 200 U.S.-based SMB decision-makers:

SMB Digital Marketing Budget Increase

Credit: GetResponse

Although SMBs may not have huge budgets in the likes of enterprises, it looks like they are willing to increase these budgets, focusing particularly on social, mobile & email marketing.

That’s yet another signal of the role social media marketing is playing in SMBs’ strategies and a new path towards professionalisation of our industry.


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