When you share a link on social media, you can often see a title, a description and an image appear inside your post: these elements are social media meta tags.
For instance, here is what Loomly’s homepage looks like when you share it on Facebook:
While some platforms allow you to customize the social media meta tags associated with a URL, some others don’t.
For that reason — and many others — it’s considered a best practice to define social media meta tags for your own website.
And, while defining social media meta tags is not the most complicated process in the world, unless you have access to a developer or have some basic HTML skills yourself, it may get tricky to generate these tags yourself.
Fortunately, there is a tool for that, Metatags.co, which makes the process a breeze:
Select what you want to create meta tags for: a website, an app, a blog post, a product or a video.
Choose which platforms you want to generate meta tags for: Facebook, Pinterest, LinkedIn, Google+ & Twitter.
Type in the details of your meta tag: URL, title, description, image URL, video URL, locale, etc.
Copy the code that is automaticaly generated for you in real time and past it on your website or your app.
Validate that your social media meta tags are recognized by social networks with Metatags.co’s built-in validator.
What’s in it for Social Media Managers: it’s now easier than ever to make your links look good when you — and most importantly other people — share them on social media.
What’s in it for Social Media Managers: while most of the tips above will help you improve your resume if you are employed and looking to land a new position, some of these insights are also very valuable for freelancers willing to take their portfolio to the next level.
Some people love coworking spaces, some other not so much, and that’s all perfectly fine.
In any case, one thing coworking spaces are inherently pretty good at, is fostering encounters and opportunities.
Coworkies is taking this process one step further with Coworkies Jobs, by helping you find jobs in coworking spaces.
In more than 100 coworking spaces around the world to be specific.
Of course, if you are looking for talents, you can also post a job offer on Coworkies Jobs for $59 / 30 days.
What’s in it for Social Media Managers: whether you are looking for new opportunities or in need of a partner for a specific project, Coworkies Jobs is a new way to offer and find jobs in coworking spaces, within a community of like-minded people.
The platform just launched and there may not be a job offer for everyone yet, but we are confident the service is going to keep growing in the next few weeks and months, in particular if we contribute with job offers ourselves!
While there are more than 1.1 billion websites in the world, the 100 most popular websites — i.e. less than 0.0000090909% ! — “rule” the Internet and generate most of its traffic.
Singapor hosting company Vodien published an infographic ranking the 100 most popular websites in the United States, based on data from Alexa:
In particular, the Top 10 includes:
And the Social Media Top 10 is:
What’s in it for Social Media Managers: although the above rankings focus on traffic and may not reflect the actual usage of these platforms, it’s interesting to get the big picture and keep in mind an estimate of “who” the 100 most popular websites are, when launching new campaigns.
While most social networks had long switched to algorithmic feeds, Twitter kept displaying tweets in a simple reverse chronological order… until March 2016, when the new Twitter’s algorithmic timeline started rolling out.
Surprisingly, still very little is known about this algorithm.
Will Oremus, Slate’s Senior Technology Editor, had a chance to work with Twitter to get a glimpse at the new algorithmic timeline, and shares what he learnt in this this fascinating article:
How the algorithm actually affects your timeline and which factors do impact what you see in your feed.
The business stakes of this major update for the future of the company.
The role of Twitter’s algorithmic timeline in the 2016 US Election and politics in general.
What Twitter learns about their users thanks to this algorithm and related experiments.
While Twitter’s Algorithmic Timeline seems to remain Work In Progress with areas for improvement (what does not?), as Social Media Managers and long time fans of the platform, we could not agree more with the closing paragraph of the article:
[…] the main alternatives to Twitter as a news source—Fox News, CNN, Facebook, et al.—all have their own crises of credibility and perception, driven in part by the perverse incentives of their respective business and audience models. If Twitter is right that its users value at least some diversity of viewpoints in their feeds—and if it’s serious about being a place people come for information rather than just entertainment or endorphins—we’ll be better off with a more automated Twitter than we would be with no Twitter at all.
Slaask is a customer service app for Slack users, which now lets you chat with your customers on social media via Slack.
How does it work?
Slaask was built to let you offer customer service on your website or inside your mobile app, directly from Slack (instead of using a chat support tool).
Now, you can also manage customer service requests coming from your Facebook Page or your Twitter account — handling both Direct Messages & simple tweets — with Slack.
What’s in it for Social Media Managers: if a significant part of your company already uses Slack for team communication, then Slaask may help you connect your customers from social media to the most relevant department, faster.
Slaask offers three plans, starting at $16.94 per month (paid annually).