Following up on our update from last week, and as part of an effort to improve collaboration inside Loomly, we are introducing today some brand-new commenting features.
You can now essentially do three things with each comment:
Pin to top: display a particular comment at the top of a post history. This is particularly useful when you need strategic information to stand out from the conversation. It’s also a practical way to take notes about your posts, for instance by including a URL in your comment for reference.
Mark as private: make a comment invisible to users with a Client role. This is relevant for teams of creators who want to work together before submitting content for review to their — internal or external — clients.
Delete: calendar Owners & Editors can now delete comments that were left by mistake, include errors or are simply no longer needed. Deleting a comment will remove it entirely from Loomly, in such a way that it won’t be recoverable.
If your client / your boss & yourself are tired with last-click attribution models, which do not reflect the real efficiency of your marketing channels, then Google Attribution is just was you need.
Google Attribution — formerly Adometry, acquired by Google in 2014 — gathers data from other Google services such as AdWords, Analytics & DoubleClick, to help you optimize your entire marketing strategy, for all channels:
Understanding cross-channel performance indeed allows you to truly know which actions have the most impact on your traffic and your conversions.
What’s in it for Social Media Managers: whether you work remotely and want to remain disciplined about your scheduled, or have to go to the office every day, following a simple morning routine can help you win the day, every day.
So, Pinterest’s latest round of equity financing should contribute to sustaining and accelerating the growth of the platform, by attracting more users and more advertisers, thanks to unique visual search capabilities.
What’s in it for Social Media Managers: a strong sign that Pinterest is not going anywhere and an incentive to explore what the platform can offer in terms of organic and paid reach.
If you are using Loomly as a team, we are happy to announce today an update that will let you structure your workflow one step further: brand-new Client and Contributor roles.
These new Client and Contributor roles are available from the Invite widget on your Dashboard, the Invite Collaborator page in your calendars and the Admin tab of your calendars’ Settings page.
To make things easier, you can now check out roles definitions at any time, in order to understand clearly what permissions are associated with each role:
Here is the definition of each of the five roles now available in Loomly:
Owner : the Owner of a calendar has full permissions in terms of content management (create, edit, view, delete), collaboration (assign, update state, schedule, comment) and user management (invite, modify role, transfer ownership). There can be only one Owner per calendar.
Editor : an Editor has full permissions in terms of content management (create, edit, view, delete) and collaboration (assign, update state, schedule, comment). An Editor has limited user management permissions: she can invite other collaborators, but can only modify her own role, as well as Contributors, Clients & Viewers’ roles, and cannot manage ownership of the calendar. There can be several Editors per calendar.
Contributor : a Contributor has limited permissions in terms of content management (create, edit and view only — no delete), collaboration (comment, assign and submit for approval only — no approval, no scheduling) and user management (manage her own role only). There can be several Contributors per calendar.
Client : a Client has limited permissions in terms of content management (view and delete only — no create, no edit) but full permissions in term of collaboration (assign, update state, schedule, comment). A client has limited user management permissions (invite collaborators and manage her own role). There can be several Clients per calendar.
Viewer : a Viewer has limited permissions in terms of content management (view only — no create, edit or delete), collaboration (comment only — no assign, update state or schedule) and user management (invite collaborators and manage her own role). There can be several Viewers per calendar.
All five roles, including the brand-new Client and Contributor roles, are now available in all calendars: check them out.
As always, we want to thank you all dearly for your incredible support and your amazing feedback, both leading to yet another update: you are the best.
This week, we are dedicating our #LongReads section to a meta Long Read: The Perspective, a platform offering two contradicting views on every hot topic and allowing readers not only to read, but also vote, comment and play.
While the web was meant to broaden our horizons, the opposite has happened. Filter bubbles, click baits, skewed and fake news have all but insulated and polarized us. The Perspective’s mission is to open minds through content that is specifically designed to show you what you’re missing and to make it easier to consider ideas that are different from your own.
Getting practical, here are three examples to illustrate The Perspective’s work:
Start considering contradicting views with The Perspective here.
What’s in it for Social Media Managers: as individuals, it’s useful to shape nuanced opinions on trending topics; as professionals, it can be an interesting tool to moderate a debate bursting on a social account you manage.
If you want to tell your brand story in a visual way, a great alternative to Venngage is Canva’s infographics templates, available through the platform’s marketplace.
These premium templates can save you tons of time, by allowing you to customize a base design instead of starting from scratch.
Just select one of Canva’s infographics templates — among different categories: business, charity, education, timeline — and start editing it in your Canva account, just like you would modify a Powerpoint presentation.
For instance, here is a Do’s & Don’tstemplate that you can customize and apply to pretty much any other topic:
Facebook now lets you create Facebook Lookalike Audiences based on customer lifetime value.
In other words, not only can you optimize ad campaigns based on how well users convert into paying customers, you can also optimize these same ad campaigns based on how much these paying customers bring to your business.
This is particularly useful for:
E-commerce businesses, to optimize sales.
Mobile app editors, to optimize in-app purchases.
SAAS companies, to optimize subscriptions.
Non-profits, to optimize donations.
Here is how to create Facebook Lookalike audiences based on customer lifetime value:
Visit the Audience tab of your Facebook Business Manager:
Get a better understanding of what customer lifetime value is and how you can leverage it to improve your campaigns:
Accept Facebook Value-Based Lookalike Terms:
Create your Facebook Lookalike Audience based on customer lifetime value:
What’s in it for Social Media Managers: even if you don’t actually run Facebook Lookalike Audience based on cutsomer lifetime value campaigns, you can learn a lot about who your most valuable customers are for targeting & publishing purposes.