Leverage New Commenting Features For Advanced Collaboration

#Loomly — Update: Leverage New Commenting Features For Advanced Collaboration

Following up on our update from last week, and as part of an effort to improve collaboration inside Loomly, we are introducing today some brand-new commenting features.

You can now essentially do three things with each comment:

  • Pin to top: display a particular comment at the top of a post history. This is particularly useful when you need strategic information to stand out from the conversation. It’s also a practical way to take notes about your posts, for instance by including a URL in your comment for reference.
  • Mark as private: make a comment invisible to users with a Client role. This is relevant for teams of creators who want to work together before submitting content for review to their — internal or external — clients.
  • Delete: calendar Owners & Editors can now delete comments that were left by mistake, include errors or are simply no longer needed. Deleting a comment will remove it entirely from Loomly, in such a way that it won’t be recoverable.

Loomly update new commenting features

All three features are already available to all Loomly users: feel free to take them for a spin right now.

As always, these feature ideas were born out of your amazing feedback and we could not thank you enough for your suggestions and your encouragements.

If we may: please, keep them coming!

Sincerely,

The Loomly Team.


Loomly is a collaborative social media tool that lets you create better content as a team: start your 15-day free trial now.

Measure & Optimize Your Marketing Budget With Google Attribution

#Tool — Measure & Optimize Your Marketing Budget With Google Attribution

If your client / your boss & yourself are tired with last-click attribution models, which do not reflect the real efficiency of your marketing channels, then Google Attribution is just was you need.

Google Attribution Description Screenshot

Google Attribution — formerly Adometry, acquired by Google in 2014 — gathers data from other Google services such as AdWords, Analytics & DoubleClick, to help you optimize your entire marketing strategy, for all channels:

  • TV
  • Offline
  • Digital

Understanding cross-channel performance indeed allows you to truly know which actions have the most impact on your traffic and your conversions.

Google Attribution is currently available in Beta: you can request an access with this form or through one of these Google Sales Partners.


Loomly is a simple social media editorial calendar that helps you optimize your organic content: start your 15-day free trial now.

Win The Day With The Morning Routine App

#Tip — Win The Day With The Morning Routine App

Even when we get up on the wrong side of the bed, we can still win the day, with a simple yet thorough morning routine.

That’s the very promise of this app — legitimately named — Morning Routine.

The concept is simple and powerful:

  • Discover morning habits from successful people.
  • Create your own morning routine, either from existing templates or starting from scratch.
  • Set a time and a timeframe for each habit.
  • And voilà!

The app will send you a daily reminder and you will be able to follow your morning routine without even thinking about it.

morning routine app lifestyle demo

After all, as Tony Robbins says:

“It’s not what we do once in a while that shapes our lives, but what we do consistently.”

Morning Routine is available for free here on the App Store — and here is a similar, free app for Android users.

What’s in it for Social Media Managers: whether you work remotely and want to remain disciplined about your scheduled, or have to go to the office every day, following a simple morning routine can help you win the day, every day.


Loomly is a simple social media calendar for individuals and teams alike: start your 15-day free trial now.

Pinterest's Latest Round Of Equity Financing

#Data — Pinterest’s Latest Round Of Equity Financing

Pinterest recently announced a new 150 million dollar round of equity financing at a 12.3 billion dollar valuation.

Beyond the head-spinning maths, what’s more interesting is the reason why (or what for) Pinterest raised a new round of equity financing.

It actually has to do with two things we mentioned on this blog in the past:

Pinterest first ad campaign what if

“What If”: Pinterest’s first ad campaign ever

So, Pinterest’s latest round of equity financing should contribute to sustaining and accelerating the growth of the platform, by attracting more users and more advertisers, thanks to unique visual search capabilities.

What’s in it for Social Media Managers: a strong sign that Pinterest is not going anywhere and an incentive to explore what the platform can offer in terms of organic and paid reach.


Loomly is a social media calendar tool that lets you preview your Pins before you publish them to Pinterest: start your 15-day free trial now.

Structure Your Collaboration With New Client And Contributor Roles

#Loomly — Update: Structure Your Collaboration With New Client And Contributor Roles

If you are using Loomly as a team, we are happy to announce today an update that will let you structure your workflow one step further: brand-new Client and Contributor roles.

These new Client and Contributor roles are available from the Invite widget on your Dashboard, the Invite Collaborator page in your calendars and the Admin tab of your calendars’ Settings page.

Update Structure Your Collaboration With New Client And Contributor Roles

To make things easier, you can now check out roles definitions at any time, in order to understand clearly what permissions are associated with each role:

Here is the definition of each of the five roles now available in Loomly:

  • Owner : the Owner of a calendar has full permissions in terms of content management (create, edit, view, delete), collaboration (assign, update state, schedule, comment) and user management (invite, modify role, transfer ownership). There can be only one Owner per calendar.
  • Editor : an Editor has full permissions in terms of content management (create, edit, view, delete) and collaboration (assign, update state, schedule, comment). An Editor has limited user management permissions: she can invite other collaborators, but can only modify her own role, as well as Contributors, Clients & Viewers’ roles, and cannot manage ownership of the calendar. There can be several Editors per calendar.
  • Contributor : a Contributor has limited permissions in terms of content management (create, edit and view only — no delete), collaboration (comment, assign and submit for approval only — no approval, no scheduling) and user management (manage her own role only). There can be several Contributors per calendar.
  • Client : a Client has limited permissions in terms of content management (view and delete only — no create, no edit) but full permissions in term of collaboration (assign, update state, schedule, comment). A client has limited user management permissions (invite collaborators and manage her own role). There can be several Clients per calendar.
  • Viewer : a Viewer has limited permissions in terms of content management (view only — no create, edit or delete), collaboration (comment only — no assign, update state or schedule) and user management (invite collaborators and manage her own role). There can be several Viewers per calendar.

All five roles, including the brand-new Client and Contributor roles, are now available in all calendars: check them out.

As always, we want to thank you all dearly for your incredible support and your amazing feedback, both leading to yet another update: you are the best.

Sincerely,

The Loomly Team.


Loomly is a social media planner that lets team create, approve and schedule posts: start your 15-day free trial now.

Get Two Sides To Every Story With The Perspective

#LongReads — Get Two Sides To Every Story With The Perspective

This week, we are dedicating our #LongReads section to a meta Long Read: The Perspective, a platform offering two contradicting views on every hot topic and allowing readers not only to read, but also vote, comment and play.

As The Perspective Founder Daniel Ravner puts it:

While the web was meant to broaden our horizons, the opposite has happened. Filter bubbles, click baits, skewed and fake news have all but insulated and polarized us. The Perspective’s mission is to open minds through content that is specifically designed to show you what you’re missing and to make it easier to consider ideas that are different from your own.

Getting practical, here are three examples to illustrate The Perspective’s work:

Get Two Sides To Every Story With The Perspective Snapchat versus Instagram Stories

Start considering contradicting views with The Perspective here.

What’s in it for Social Media Managers: as individuals, it’s useful to shape nuanced opinions on trending topics; as professionals, it can be an interesting tool to moderate a debate bursting on a social account you manage.


Loomly is a social media calendar tool that helps you develop your editorial line: start your 15-day free trial now.

Leverage Canva's Infographics Templates To Tell Your Brand Story

#Resource — Leverage Canva’s Infographics Templates To Tell Your Brand Story

If you want to tell your brand story in a visual way, a great alternative to Venngage is Canva’s infographics templates, available through the platform’s marketplace.

These premium templates can save you tons of time, by allowing you to customize a base design instead of starting from scratch.

Just select one of Canva’s infographics templates — among different categories: business, charity, education, timeline — and start editing it in your Canva account, just like you would modify a Powerpoint presentation.

For instance, here is a Do’s & Don’ts template that you can customize and apply to pretty much any other topic:

Canva's Infographics Templates Example Marketing Do's And Don'ts Infographic.png

No design skills or tools needed: just a (free) Canva account and a web browser.

What’s in it for Social Media Managers: a super fast option to create next-level visual marketing content.


Loomly is a visual social media calendar solution that lets you preview your posts before you hit publish: start your 15-day free trial now.

Create Facebook Lookalike Audiences Based On Customer Lifetime Value

#Tip — Create Facebook Lookalike Audiences Based On Customer Lifetime Value

Facebook now lets you create Facebook Lookalike Audiences based on customer lifetime value.

In other words, not only can you optimize ad campaigns based on how well users convert into paying customers, you can also optimize these same ad campaigns based on how much these paying customers bring to your business.

This is particularly useful for:

  • E-commerce businesses, to optimize sales.
  • Mobile app editors, to optimize in-app purchases.
  • SAAS companies, to optimize subscriptions.
  • Non-profits, to optimize donations.

Here is how to create Facebook Lookalike audiences based on customer lifetime value:

  • Visit the Audience tab of your Facebook Business Manager:

Facebook Lookalike Audiences Based on Customer Lifetime Value Step 1

  • Get a better understanding of what customer lifetime value is and how you can leverage it to improve your campaigns:

Facebook Lookalike Audiences Based on Customer Lifetime Value Step 2

  • Accept Facebook Value-Based Lookalike Terms:

Facebook Lookalike Audiences Based on Customer Lifetime Value Step 4

  • Create your Facebook Lookalike Audience based on customer lifetime value:

Facebook Lookalike Audiences Based on Customer Lifetime Value Step 3

What’s in it for Social Media Managers: even if you don’t actually run Facebook Lookalike Audience based on cutsomer lifetime value campaigns, you can learn a lot about who your most valuable customers are for targeting & publishing purposes.


Loomly is a social media calendar that helps you create better content for your Facebook audience: start your 15-day free trial now.