Proportion Of Dark Social Sharing

#Data — Proportion Of Dark Social Sharing

Dark social sharing is the action of sharing a link by copy-and-pasting the URL directly from the address bar, and according to a first-party study by BlueGlass CEO Kevin Gibbons, that represents 87% of all content shares:

Most Popular Content Sharing Methods Infographic

That study was lead over a period of three months from 01/12/2016 to 14/03/2017 on the BlueGlass blog:

Despite the ubiquity of share buttons, most people distribute content with friends, family and colleagues in a point-to-point manner by pasting links into emails or messenger platforms, rather than broadcasting content across social media.

In other words, visitors are much more likely to share content by sending the URL of a page through Slack, WhatsApp, read later apps, Facebook messenger, Twitter/LinkedIn direct messages and even email… than by clicking on built-in share buttons.

While specific to one website, and potentially not a representative data point, the results of this study are particularly interesting for three reasons:

  • Most of us are certainly not tracking accurately most of the content sharing methods used on our online properties used by our audiences — most probably focusing on irrelevant social vanity metrics and attributing a lot of traffic to the “Direct” channel in Google Analytics.
  • As a side effect, we may be missing some opportunities to optimize our web pages for sharing through those methods.
  • Even more surprising, we may be over-optimizing — and therefore overloading — web pages with share button code that’s only used in about 10% of all content sharing

What’s in it for Social Media Managers: an opportunity to shed some light on a potential analytical blind spot by tracking — at least temporarily — the amount and sources of address bar shares, either with simple UTMs or with a tool such as Amigo.


Loomly is a simple social media calendar tool that helps you create better for your audience: start your 15-day free trial now.

Get The Best Of Twitter Printed On Beautiful Photobooks

#Fun — Get The Best Of Twitter Printed On Beautiful Photobooks

Twitter is a amazing place where all sorts of things happen very, very fast: if you ever dreamed of getting the best of Twitter printed as a physical object to keep track of that effervescence, we’ve got something for you.

140books is a collection of beautifully designed photobooks featuring the best tweets from celebrities of all horizons, from politics to entertainment & business, including:

  • President Donald J. Trump
  • Kanye West
  • Paul Graham

Get The Best Of Twitter Printed On Beautiful Photobooks Kanye West Book

Each book is a Hardcover 20 page photo book printed on 170gsm gloss paper in a landscape format (21cm x 28cm).

140books‘ products range from $39.99 to $45.00 and all qualify for free shipping.

Happy reading!


Loomly is a simple social media calendar tool that helps you plan better content for Twitter: start your 15-day free trial now.

Expedite Your Freelancing Admin Tasks With Solo

#Tool — Expedite Your Freelancing Admin Tasks With Solo

Did you know? Freelancers waste almost 30 days a year on freelancing admin tasks.

That’s an entire month not spent creating value for customers.

Enters Solo, a 100% free mobile app that combines over 10 different financial & business tools so you can hustle from anywhere:

  • Credentials management.
  • Project Management.
  • Time tracking.
  • Expense tracking.
  • Book keeping.
  • Invoices.

Expedite Your Freelancing Admin Tasks With Solo Screenshots

Whether you are a social media manager, a consultant, a designer or a writer, Solo can make your work — and life — much easier, so you can focus on what matters: your craft.

Solo is available for free on iOS.


Loomly is a simple social media calendar that helps social media freelancers structure collaboration with their clients: start your 15-day free trial now.

Earn Money For Recommending Loomly With Your New Referral Program

#Loomly — Earn Money For Recommending Loomly With Your New Referral Program

Many of you are already spreading some incredible love about Loomly around them and all over the web: while we cannot thank you enough for your support, our brand-new Referral Program now provides you with a platform & rewards for doing exactly that!

How does Loomly’s Referral Program work?

When you join Loomly’s Referral Program, we provide you with a custom referral link, which you can share over email, on social media, on your blog or website, in forums and even offline.

Loomly Referral Program Landing Page

Your custom referral link leads to a personalized landing page including a warm welcome message and your profile picture: every single time someone signs up and then subscribes to Loomly from your link, you earn 10% of the amount of their subscription.

How much can you actually earn?

As mentioned above, it’s real simple: you earn 10% of every subscription you generate, as long as it lasts.

That’s it, there is no minimum or maximum reward amount: your rewards scale perfectly with your efforts.

The amount of your reward depends on three variables:

  • The number of subscribers you refer.
  • The plan they choose when they subscribe.
  • The length of their subscription.

We have put together a simple calculator to help you understand how this all works and how much you can make:

Loomly Referral Program Rewards Calculator

Your rewards are deposited directly to your bank account on the 15th of every month for the prior month’s earnings.

What limitations apply?

Okay, that’s the least fun part, and we legally have to go through it: so, let’s be quick!

This Referral Program is exclusively meant to reward you for promoting Loomly to new prospective customers and as such, is NOT a way to generate commissions from subscriptions you would have purchased otherwise, either directly for yourselves or on behalf of collaborators, including but not limited to clients, vendors, partners, affiliates, representatives, employers and employees.

Per our Referral Program Agreement, that means:

  1. You cannot earn rewards by subscribing to Loomly from your own referral link.
  2. You cannot join a calendar created by a user who signed up from your referral link.
  3. You cannot transfer ownership of a calendar to, or receive ownership of a calendar from, a user who signed up from your referral link.

That’s it for the lawyerey word of caution: on to the next step, getting ready for action!

How can I join the program?

You don’t have to be a Loomly user to join Loomly’s Referral Program: all you need to do is fill out this form.

Note: if you are a Loomly user, make sure you are logged in when you fill out the above mentioned form — you will save plenty of time.

Loomly Referral Program Referral Profile

You will then access your Referral Profile, including:

  • Your custom referral link.
  • A special tool letting you send your referral link over email, leading to your customized landing page.
  • Best practices & tips to maximize your rewards.
  • Your rewards summary.

Are you ready to join Loomly’s Referral Program?

Let’s spread some love about Loomly: start earning now.

More than ever, thank you so much for your amazing support: you are the absolute best community we can dream of and we are happy to get up every morning to keep building Loomly for you.

The Loomly Team.


Loomly is a simple social media calendar that helps teams & individuals create better content for their audience: start your 15-day free trial now.

Fall Of Facebook Engagement For Brands

#Data — Fall Of Facebook Engagement For Brands

According to BuzzSumo, who analyzed over 880 million Facebook posts published by brands and publishers in the last year, Facebook engagement is falling:

The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017.

Fall Of Facebook Engagement For Brands Graph

Credit: BuzzSumo

A couple of additional insights:

  • Videos drive 3x more engagement than links and 2x more than images.
  • Overall engagement has decreased while brands & publishers increased ad spending on Facebook promotion, suggesting a decline in Facebook organic reach, a trend acknowledged by Facebook themselves, due to a content boom (stories) & algorithm changes.

What’s in it for Social Media Managers: a hint to keep a close eye on post engagement and an incentive to produce media-rich posts (i.e. videos) whenever possible.


Loomly is a social media calendar tool that helps you create better content for your audience, including on Facebook: start your 15-day free trial now.

Check Whether You Will Have A Robot Boss Anytime Soon

#Fun — Check Whether You Will Have A Robot Boss Anytime Soon

As Artificial Intelligence (AI) progresses, voices are raising about technology taking up human jobs: but don’t worry, if you want to check whether you will have a robot boss anytime soon, WillRobotBeMyBoss.com has you covered!

Just type in your job title and discover your odds of ending up working for a bot.

Although Social Media Manager is not on their list, Public Relations Specialists and the results are pretty damn good:

Check Whether You Will Have A Robot Boss Anytime Soon Public Relations Specialist Example

Odds are also in your favor if you are a Marketing Manager or Advertising & Promotion Manager.

This website is a hilarious, yet very interesting, online resource drawing data from Oxford research on computerisation and created to support the launch of Robot Is The Boss: How To Do Business With Artificial Intelligence, an ebook outlining the best way to get benefits from using machine learning in business today.

That’s a vision we actually share at Loomly, as we think technology offers fantastic support & opportunities to humans in any creative process, including social media & content management.


Loomly is a visual social media calendar helping individuals & teams create better content for their audiences: start your 15-day free trial now.