Loomly Toolkit frequently features ideas and articles about how social media shape brands.
Once in a while, we also like to take a look at how social media shape society.
Today is one of these days, as we are interested in how social media are transforming the lives of teenagers: in particular, American girls.
In her enlightening — sometimes scary — book American Girls: Social Media and the Secret Lives of Teenagers, Nancy Jo Sales takes us on her journey through ten states, talking to girls aged 13-19.
Browsing these 416 pages, you will learn how Instagram, Whisper, Yik Yak, Vine, YouTube, Kik and Tinder influence the youngest female millennials on so many aspects of their life: interests, self-esteem, ambition, sex and social skills, just to name a few.
Whether you want to better understand the American girls around you as a person, or would like to get deeper insights on this particular demographic as a marketing professional, this book is definitely a must read.
Happy reading 😉