Understand How American Girls Live On Social Media Today

#Book — Understanding How American Girls Live On Social Media Today

Loomly Toolkit frequently features ideas and articles about how social media shape brands.

Once in a while, we also like to take a look at how social media shape society.

Today is one of these days, as we are interested in how social media are transforming the lives of teenagers: in particular, American girls.

In her enlightening — sometimes scary — book American Girls: Social Media and the Secret Lives of Teenagers, Nancy Jo Sales takes us on her journey through ten states, talking to girls aged 13-19.

American Girls - Social Media and the Secret Lives of Teenagers cover

Browsing these 416 pages, you will learn how Instagram, Whisper, Yik Yak, Vine, YouTube, Kik and Tinder influence the youngest female millennials on so many aspects of their life: interests, self-esteem, ambition, sex and social skills, just to name a few.

Whether you want to better understand the American girls around you as a person, or would like to get deeper insights on this particular demographic as a marketing professional, this book is definitely a must read.

Happy reading 😉

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