In Q2 2015, the average CTR of Facebook Ads was 0.88% according to Nanigans.
Why CTR matters.
CPM, CPC and Cost Per Conversion are “rockstar” metrics — and definitely deserve this status — as they directly measure how expensive a campaign is.
In contrast, CTR (Click-Through Rate) represents how targeted campaigns are: in other words, how relevant your ad (title, description, image, call-to-action) is for your audience.
A campaign with a higher CTR is not necessarily a cheaper campaign, but it sure delivers a greater ROI.
How to interpret the CTR of your Facebook Ads.
- Under 0.60%, let’s say you have room for improvement…
- Between 0.60% and 1.20%, you are doing a fairly good job.
- Above 1.20%, you can clearly pat yourself on the back!
Next time a client / your boss asks:
“How is the campaign going?”
You know how to handle it.