Browse Our Top 5 Data Articles Of 2016

#BestOf — Browse Our Top 5 “Data” Articles Of 2016

During Winter Holidays, we are doing things a bit differently. December 19-23, we’ll be taking a look back at 2016 and share our best articles of the year with you again, one category a day. December 26-30, we’ll take a little break and come back January 2, with lots of new and exciting things for you. Happy Holidays! The Loomly Team.


Keeping on with our #BestOf 2016, here are the Top 5 data articles of the year.

1. The Six Degrees Of Separation Are Shrinking

Each person in the world used to be connected to every other person by an average of five other people: now, this number is down to three and a half (at least among the 1.59 billion people active on Facebook).

The six degrees of separation are shrinking

2. Facebook Daily Post Frequency

Facebook daily post frequency increased by 36% in 2015, according to a significant study led by Quintly, whose team analyzed more than 180,000 brand pages between January and December of last year.

average number of daily posts by brands on Facebook, Twitter and Instagram

3. Percentage Of Paid Reach On Facebook

According to a study from April 2016, by Locowise, 32% of Facebook Pages’ total reach is actually paid reach.

facebook pages use advertising to pay for 32 percent of their total reach

4. One Minute Of Social Networks

For the fourth time, Domo published their amazing infographic showing how much data is generated every minute on the Internet.

domo data never sleeps 4.0 one minute of social networks

5. Percentage Of Instagram Users Who Watch Videos

According to Global Web Index, 37% of Instagram users watch videos on the plaftorm.

instagram users who watch videos growth potential

If you enjoyed this selection, you can find similar articles in our data section.


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