According to research by 4C, 36% of social media professionals report that switching between platforms to manage execution of social media campaigns is the biggest annoyance of their job (source: Econsultancy).
Credit: 4C / Econsultancy
To be even more specific:
- Media agency professionals are wasting the equivalent of two days per week (17 hours) performing admin, instead of focusing on creative and strategic tasks.
- 63% said they believe the amount of time spent working on social campaigns will only increase over the next few years.
This is something Loomly has been trying to solve from Day 1, allowing you to publish to six channels — Facebook, Twitter, Instagram, Pinterest, Google+ & LinkedIn — from one platform.
In addition, we are working on upcoming features that will let you handle more channels, more content formats and even some form of media, right from your Loomly calendars: stay tuned!
Loomly is a visual social media calendar solution that helps you create, publish & measure success of social media content: start your 15-day free trial here.