Leverage Branded Content With Verified Accounts On Facebook

#Tip — Leverage Branded Content With Verified Accounts On Facebook

A while back, we mentioned the opportunity to promote posts on third-party Pages with Facebook Branded Content: brands can now leverage this process with verified accounts.

Verified accounts are generally owned by:

  • Bloggers
  • Journalists
  • Celebrities
  • Artists
  • Athletes
  • Actors

The concept remains the same: as a Page, your brand or business can partner with the owner of a verified account, so he / she will tag you in a post, and you will get access to the insights about this post, be able to share it on your page, and most importantly, amplify it with your own ads.

Be careful though, Facebook enforces a very strict policy regarding what you can and cannot do with branded content:

facebook branded content policies applying to verified accounts

This is a great way to start / keep running influencers marketing campaigns in a manner that you can control and measure, for an optimal ROI.

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