Your brand is your personality, the link that connects your company to your customers.
If you want to build a great brand for your company, then look no further than Denise Lee Yohn’s seven brand-building principles in What Great Brands Do: The Seven Brand-Building Principle That Separate The Best From The Rest.
Credit: Amazon.com
What Great Brands Do explains the seven primary principles and best practices to put your company’s brand in the driver’s seat.
To build a great brand:
- Start inside
- Avoid selling products
- Ignore trends
- Don’t chase customers
- Sweat the small stuff
- Commit and stay committed
- Never have to “give back”
Nearly two-thirds of companies pay millions in marketing and advertising without aligning their strategies with their brand values.
Denise Lee Yohn’s seven brand-building principles will help you avoid these mistakes by adopting a brand-as-business approach.
What Great Brands Do is available on Amazon and you can access a free chapter here.
What’s in it for Social Media Managers: ideas to change the way you think and work on your company’s online social media presence, starting with the basics of what makes a successful brand.
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