Less than a year ago, Instagram launched Stories Featured Ads — a successful ad format with over 300 million daily users.
In other words, you can have up to three pieces of media per Stories ad (until now, it was just one).
The Carousel ad format allows advertisers to tell a longer story, as well as gives them an opportunity to include drawings and stickers in their ads.
Of course, users can interact with these ads like with any other Instagram Stories: pausing to view for longer, and swiping back and forth.
Instagram has been testing this feature with advertisers like Gap and Coca-Cola since February 1st, before rolling it out broadly in the future.
What’s in it for Social Media Managers: a sneek peek into an upcoming ad format, with a potentially higher engagement rate than current solutions.