Take Advantage of Instagram's New Carousel Ad Format for Stories screenshot

#Tips — Learn More About The New Carousel Ads For Instagram Stories

Less than a year ago, Instagram launched Stories Featured Ads — a successful ad format with over 300 million daily users.

Now, the social media platform is capitalizing on the success of Instagram Stories and introducing Carousel Ads for Instagram Stories.

In other words, you can have up to three pieces of media per Stories ad (until now, it was just one).

Carousel Ads For Instagram Stories Example

The Carousel ad format allows advertisers to tell a longer story, as well as gives them an opportunity to include drawings and stickers in their ads.

Of course, users can interact with these ads like with any other Instagram Stories: pausing to view for longer, and swiping back and forth.

Instagram has been testing this feature with advertisers like Gap and Coca-Cola since February 1st, before rolling it out broadly in the future.

Carousel Ads For Instagram Stories Gap Campaign

What’s in it for Social Media Managers: a sneek peek into an upcoming ad format, with a potentially higher engagement rate than current solutions.


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