Recent events have brought to light how crucial information truth is on social media.
In an effort to make sure “that a healthy news ecosystem and journalism can thrive”, Facebook introduced on January 11, 2017 The Facebook Journalism Project.
In an effort to improve audience and ads measurement, Facebook announced yesterday a significant metrics & reporting update, to offer “more clarity and confidence about the insights [they] provide.”
Yes: Vine is dead.
But, quite interestingly, yesterday was also the day when Vine’s former Co-Founder Rus Yusupov — @rus — tweeted “Don’t sell your company” and retweeted the following:
In other words, when Vine is dying, Hy.pe is launching.
Hype is a mobile app that lets you broadcast live interactive video.
From a brand and business perspective, it will be interesting to see how Hype compares with the various alternative video platforms — and their respective formats — available on the market: Periscope, Facebook Live, YouTube, Instagram and of course Snapchat.
In the meantime, let’s hope for the best.
Yesterday, Facebook announced some very interesting new utility features, allowing users and Pages to get more value of their respective communities.
Twitter just introduced Twitter Media Studio.
Twitter Media Studio replaces video.twitter.com and offers new, interesting features:
In 2014, Snapchat turned down a $3 billion offer from Facebook.
Ever since, the blue giant has been trying to mimic the concept — and grab some of the hype — of the yellow ghost.
Facebook’s latest attempt to clone Snapchat is called Quick Updates.
Here is what you need to know about Quick Updates:
But let’s not get too excited since, according to TechCrunch:
“Facebook doesn’t plan to launch or move forward with Quick Updates. So (it) is basically a stillborn feature you won’t see more of […] though it could be reborn as a more central part of the traditional status update composer.”
If Quick Updates does become available to all users, it will be interesting to see how brands can leverage such a new feature.