Whether you work as a freelancer, with an agency or in the marketing department of a company, understanding how CMOs think can provide tremendous value on a daily basis.
This is where Josh Steimle comes into play, with his book Chief Marketing Officers At Work, a collection of 29 interviews with active CMOs, from Paypal, General Electric, Spotify, Nestlé, Ogilvy & Mather, Harvard Business School, Zendesk, Domo and many more.
Questions answered in this book include:
- What do you look for in hires?
- What kind of metrics do you focus on?
- What are your thoughts on marketing to millennials?
If there was anything unexpected that resulted from these interviews, it was how tech-savvy these executives were. These individuals are hardly the types to engage in “Mad Men”-style marketing. They are driven by data, yet also aware of the risks posed by depending too much on that data. They are always learning and progressing. Now you have the opportunity to learn from them.
Chief Marketing Officers At Work is available on Amazon.