According to The Knot Social Media Survey 2016, 60% of couples announce their engagement on social media within 24 hours of saying “yes!”
Other interesting facts from this survey include:
- 62% of couples said they increased their social media use after the proposal.
- 82% of couples create a custom hashtag for their wedding within six month of getting engaged.
- 80% of couples reported implementing a cool idea during their wedding based on inspiration found on social media.
As Social Media Managers, this teaches us a couple of interesting things:
- Engagement and wedding are crucial life moments in which social media play a crucial role.
- Brands can leverage these life moments, both with targeted ads (Facebook & Twitter), and organic content (Pinterest & Instagram), be it with awareness, engagement or sales in mind.
This is all the more “funny” since social media and weddings have one thing in common: the ultimate key success factor is planning 😉
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