On June 27, Mark Zuckerberg announced that Facebook had hit the 2 billion users mark (no pun intended).
This number basically means that almost 1 in 3 persons on the planet is a Facebook user.
As TechCrunch’s Josh Constine puts it:
Two billion makes Facebook the largest social app in terms of logged-in users, above YouTube’s 1.5 billion, WeChat’s 889 million, Twitter’s 328 million and Snapchat’s estimated 255 million (extrapolated from its December 2015 ratio when it had 110 million daily and 170 million monthly users). Beyond YouTube, only Facebook’s other apps have more than 1 billion, including WhatsApp and Facebook Messenger, with 1.2 billion each. Instagram might soon join that club as it recently rocketed past 700 million.
What’s in it for Social Media Managers: a very clear signal that, while many challengers enter the social network market, the Facebook empires is still leading the game with a significant edge over pretty much every single one of its competitors, and is here to stay.