Facebook Blueprint is an eLearning platform that helps master the tools of the social network, and get better results for your brand.
Facebook Blueprint’s catalog offers a wide range of online modules:
- Introduction to Facebook
- Best Practices
- Facebook Pages
- Purchasing Ads
- Managing Your Ads
- Advertising Objectives
- Campaign Optimization
- Reporting and Measurement
In addition to these modules, Facebook Blueprint allows you to take exams and become a certified Facebook professional in two critical areas: planning (content) and buying (ads).
When you succeed to these exams, you become a Facebook Certified Planning Professional, and / or a Facebook Certified Buying Professional and receive a verifiable digital badge:
You can share these badges pretty much anywhere — on social media, on your website / blog, inside your email signature — and allow your future employer or clients to verify your certification online.
Facebook Blueprint offers a great opportunity to improve your skills, stand out from the crowd and move forward with your career.
At the moment, each exam costs $150 and grants you a 12-month certification: at the end of each certification period, you can take a recertification exam to renew your certified professional status for another 12 months.
Happy learning 😉