This is the number of the week in social media: Facebook Messenger just reached one billion users.
Image source: Facebook
“If you’re not already thinking about what your product looks like in a messaging application, it may be too late. Facebook Messenger crossing the 1 billion user mark today isn’t unexpected, but it is a huge blinking marquee telling us what we should already know: messaging is the platform of the future.”
In other words, we are on the edge of a shift between our current social era and the future conversational era, where content is distributed in a more customised way than ever.
Yes, there is some evidence that we, social media managers, may evolve into chat media managers.
Let’s keep an eye on this trend 😉