(…) the percentage of apps using the native ad format on Facebook Audience Network has increased tenfold since the first quarter of 2015, and (…) CPMs (cost per thousand impressions) for native ads are seven times higher than those for banners.
So, if Facebook native advertising is more expensive, why should we use it?
Because, as always, we get what we pay for, and a study led by Facebook in partnership with IHS also revealed that:
Consumers engage with native ads 20% to 60% more than standard banner ads.
Here is a synthetic infographic summarizing the results of the study mentioned above: