In 2014, Snapchat turned down a $3 billion offer from Facebook.
Ever since, the blue giant has been trying to mimic the concept — and grab some of the hype — of the yellow ghost.
Facebook’s latest attempt to clone Snapchat is called Quick Updates.
Here is what you need to know about Quick Updates:
- These updates 24-hour ephemeral posts, which can contain content you have uploaded to Facebook in the past, “old” images from your phone library, “fresh photos” taken on-the-go or plain text.
- They do not appear in News feeds or profiles, but are hidden inside the mobile app (of selected test users).
- Quick Updates are supposed to allow users to share content with selected people, as opposed to regular updates that aim at a wider audience (i.e. all friends).
- People can reply to a Quick Update.
But let’s not get too excited since, according to TechCrunch:
“Facebook doesn’t plan to launch or move forward with Quick Updates. So (it) is basically a stillborn feature you won’t see more of […] though it could be reborn as a more central part of the traditional status update composer.”
If Quick Updates does become available to all users, it will be interesting to see how brands can leverage such a new feature.