Learn About Facebook Latest Snapchat Clone Quick Updates

#News — Learn About Facebook’s Latest Snapchat Clone: Quick Updates

In 2014, Snapchat turned down a $3 billion offer from Facebook.

Ever since, the blue giant has been trying to mimic the concept — and grab some of the hype — of the yellow ghost.

Facebook’s latest attempt to clone Snapchat is called Quick Updates.

facebook latest attempt to clone snapchat is called quick updates

Credit: TechCrunch

Here is what you need to know about Quick Updates:

  • These updates 24-hour ephemeral posts, which can contain content you have uploaded to Facebook in the past, “old” images from your phone library, “fresh photos” taken on-the-go or plain text.
  • They do not appear in News feeds or profiles, but are hidden inside the mobile app (of selected test users).
  • Quick Updates are supposed to allow users to share content with selected people, as opposed to regular updates that aim at a wider audience (i.e. all friends).
  • People can reply to a Quick Update.

But let’s not get too excited since, according to TechCrunch:

“Facebook doesn’t plan to launch or move forward with Quick Updates. So (it) is basically a stillborn feature you won’t see more of […] though it could be reborn as a more central part of the traditional status update composer.”

If Quick Updates does become available to all users, it will be interesting to see how brands can leverage such a new feature.

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