facebook offsite advertising

#Quote — Andrew Bosworth On Facebook’s Offsite Advertising

Facebook’s next move is to sell ads outside of Facebook: welcome into the era of offsite advertising.

Last week, Facebook’s VP of Ads & Business Platform Andrew Bosworth explained to the Wall Street Journal:

“Because we have a core audience of over a billion people [on Facebook] who we do understand, we have a greater opportunity than other companies using the same type of mechanism.”

How is offsite advertising going to work?

By leveraging cookie tracking, social buttons and plugins — and of course tons of first-party data — Facebook will be able to:

  • Identify third-party website visitors even though they are not actual Facebook users.
  • Compare these users’ behaviors with Facebook’s database and onsite patterns.
  • Make educated guesses about what these “non-users” are interested in.

All of the above will result in more targeted advertising, and therefore more relevant ads for users and more effective campaigns for advertisers.

One may say the boundary between useful and intrusive has never been so thin 😉

Did you know? Loomly also allows you to share previews of your Facebook ads with your collaborators: start your 15-day free trial now.