Facebook Usage And Engagement In 2016

#Data — Facebook Usage & Engagement In 2016

According to Pew Research Center, who has been conducting studies about how Americans use social media over the past decade, Facebook usage and engagement are on the rise in 2016:

79% of internet users (68% of all U.S. adults) use Facebook. Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.

In order to better understand the big picture, and why the above figures are impressive, here is the top 5 most used social media in the US in 2016:

Facebook usage Facebook remains the most popular social media site

Credit: Pew Research Center

It’s also interesting to take a look at the frequency of use of these social media sites, in particular the percentage of users who visit these platforms daily, weekly and less often:

Facebook usage frequency of use of social media sites

Credit: Pew Research Center

From all the numbers above, one thing is pretty clear: Facebook usage and engagement are not only increasing in 2016, they also show how far ahead of the competition Mark Zuckerberg’s platform remains.

We highly encourage you to take a deeper look at the fascinating study from which all the data of this article were extracted from.


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