avoid hashtags in facebook posts

#Tip — Avoid Hashtags In Facebook Posts

Why should you avoid hashtags in Facebook posts?

Because hashtags kill engagement on Facebook.

How do we know?

In this great presentation (slide #4), the smart folks from Buzzsumo explain what they learnt from analyzing 1 billion Facebook posts.

Yes: 1,000,000,000 Facebook posts!

And apparently, Facebook posts including hashtags resulted in significantly less engagement:

avoid hashtags on facebook posts buzzsumo slide

Now you know what you got to do. Or not to do.

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