Hug Your Haters: How to Embrace Complaints and Keep Your Customers

#Book — Hug Your Haters

You already know 10 Sentences A Social Media Manager Should Never Use — and what to say instead.

We would like to follow up on the topic of handling online complaints with a reading recommendation:

After all, according to a study by Forrester Research, 80 percent of businesses believe they deliver “superior” customer service. But that same study shows that just 8 percent of customers agree that service is superior.

In his book Hug Your Haters: How to Embrace Complaints and Keep Your Customers, New York Times Best Seller author Jay Baer offers a modern approach to dealing with unhappy customers.

Hug Your Haters Cover

In Hug Your Haters, you will learn:

  • Why complaints are an opportunity for your brand.
  • What may be preventing you from delivering amazing customer service.
  • How to actually deal with “haters”, thanks to two practical playbooks.

Once you read this book, you won’t have to haters any more: haters will fear you!


Bonus: listen to an audio introduction to Hug Your Haters.


At Loomly, customer service is a top priority: start your 15-day free trial now and let us know how we are doing 😉