You already know 10 Sentences A Social Media Manager Should Never Use — and what to say instead.
We would like to follow up on the topic of handling online complaints with a reading recommendation:
After all, according to a study by Forrester Research, 80 percent of businesses believe they deliver “superior” customer service. But that same study shows that just 8 percent of customers agree that service is superior.
In his book Hug Your Haters: How to Embrace Complaints and Keep Your Customers, New York Times Best Seller author Jay Baer offers a modern approach to dealing with unhappy customers.
In Hug Your Haters, you will learn:
- Why complaints are an opportunity for your brand.
- What may be preventing you from delivering amazing customer service.
- How to actually deal with “haters”, thanks to two practical playbooks.
Once you read this book, you won’t have to haters any more: haters will fear you!
Bonus: listen to an audio introduction to Hug Your Haters.
At Loomly, customer service is a top priority: start your 15-day free trial now and let us know how we are doing 😉