Writing is no longer a skill reserved to writers and journalist: it is a requirement for social media managers, whose primary means of communication are social media, emails and chat — and for some of us, blogs.
Improving our writing style may not look like a priority, but it confers a huge edge when it comes to sharing ideas, chatting with customers and building a brand.
Wordsmithing makes the wordsmith, they say.
Now, there is a tool that can help catalyse the process: Expresso.
Just paste some text in the app and hit Analyze Text to get a detailed feedback about your writing style, based on a set of metrics.
In particular, you will learn how to:
- Leverage the power of synonyms, while limiting the use of rare words, filler words, weak verbs and nominalizations.
- Use more vocabulary and improve the readability of your text.
- Avoid common pitfalls, such as passive voice and both extra long and extra short sentences.
As you may imagine, we are pretty found of this approach at Loomly and we encourage you to give Expresso a try.
If you like the idea behind Expresso, you will love Loomly’s built-in post analysis, which gives you real-time feedback to optimize social media posts: start your 15-day free trial now.