Between 2014 and 2015, social media referral traffic to ecommerce sites increased by 198%, according to an infographic (see below) by Sumo Heavy.
Interestingly, this infographic also shows:
- The timeline of social commerce between 2012 and 2016.
- The evolution of the number of users following businesses online to learn more about their products.
- The categories of products that are most influenced by social media.
- That 1 in five people are interested in buying through social media but have not been offered a chance to do it yet.
Here is the full infographic: