Increase In Social Media Referral Traffic To Ecommerce Sites

#Data — Increase In Social Media Referral Traffic To Ecommerce Sites

Between 2014 and 2015, social media referral traffic to ecommerce sites increased by 198%, according to an infographic (see below) by Sumo Heavy.

Interestingly, this infographic also shows:

  • The timeline of social commerce between 2012 and 2016.
  • The evolution of the number of users following businesses online to learn more about their products.
  • The categories of products that are most influenced by social media.
  • That 1 in five people are interested in buying through social media but have not been offered a chance to do it yet.

Here is the full infographic:

increase in social media referral traffic to ecommerce sites sumo heavy infographic the state of social commerce


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