Instagram Content Publishing API

#Loomly — What About The Instagram Content Publishing API?

As you are certainly aware, until now, third-party applications & social media tools such as Loomly were not able to post automatically to Instagram.

On January 30, 2018 Instagram announced an update of the Instagram Graph API, including interesting new possibilities, in particular one long-awaited feature: automated publishing.

Instagram content publishing api homepage screenshot

As you can read in the documentation of the Instagram API:

The Content Publishing API is a subset of Instagram Graph API endpoints that allow you to publish media objects.

So, the big question is: will Loomly be integrating with the Instagram Content Publishing API?

The short answer is: we will implement the new Instagram Content Publishing API as soon as possible.

The longer answer is:

  • This new Instagram Content Publishing API is currently available in closed beta and we are getting in line to get access to it: as soon as we do, we will be able to implement it within a couple of days.
  • In any case, it is worth noting that this new Instagram Content Publishing API only allows automated publishing of single images, which means that for all other formats (videos & slideshows), you will still need to receive a notification and publish your posts manually.
  • We also need to keep in mind that automated posting via the Instagram Content Publishing API is only available for Instagram Business Accounts.
  • In the meantime, we are also looking into ways to offer support for Instagram Stories.

As always, if you have any question about this — or about anything else, for that matter — please feel free to reach out to us at support@loomly.com: we will be delighted to assist you.

Thank you very much for your enthusiasm!

The Loomly Team.


Loomly is a visual social media planner that helps you create better content for your audience (including on Instagram): start your 15-day free trial now.