On December 16, 2016 Instagram announced they had passed the bar of 600,000,000 monthly active users:
Today we’re proud to announce a community of more than 600 million Instagrammers. As the last 100 million of you have joined over the past six months, we’ve been focused on making the platform better for everyone. You have more ways to share than ever before with Instagram Stories, live video and disappearing photos and videos in Direct. And with updated safety tools that give you more control over comments and other parts of your experience, we’re working to make Instagram safer than ever for connection and self-expression. From all of us at Instagram, thank you for being you. We can’t wait to see what you’ll make next. #myinstagramlogo by @katherinevesna
Beyond the huge milestone itself, what’s even more impressive is how fast Instagram keeps growing, with more than 100 millions people who joined the platform in the second half of 2016 alone.
Here is a snapchot (no pun itended) of Instagram’s — accelerating — growth since February 2013:
At this pace, Instagram should reach 700 millions users within the first half of 2017: time will tell.