Following up on their How Journalists Use Social Media in 2016 infographic, Cision published the fifth Social Journalism Study as as a white paper, which tracks the ways social media affects journalists and media professionals.
Understanding how to interact professionally with journalists is key for almost any brand, and social media play an increasingly important role in that process.
Here are some key takeaways from the study about, US journalists:
- US journalists are mainly “Promoter” users of social media and are likely open to receiving pitches through this channel.
- Following and interacting with US journalists on social media is an effective way to build valuable rapport with them.
- 68% of US journalists report using at least three social media platforms, with Facebook and Twitter leading the way.
- Nearly half (48%) of US journalists feel they could not carry out their work without social media.
- Email continues to be the preferred form of contact between US journalists and PR professionals, but social media follows closely behind.
You can learn more about how journalists use social media in other countries here.
This international study was based on 2,000+ responses from journalists in 7 countries: USA, Canada, UK, France, Sweden, Finland and Germany.