If you spend a significant amount of time online — and, as Social Media Managers, it is safe to assume that you do — you have probably seen at least one of the pictures of Kanye West sleeping on social media.
If you have not, here is a crash course on the phenomenon.
This is actually such a “thing” that memes have been created about it and the topic was recently addressed by Laura Brown in her interview of Kanye West & Kim Kardashian for Harper’s Bazaar.
Credit: Karl Lagerfeld for Harper’s Bazaar
So, why are there so many pictures of Kanye West sleeping on social media?
Kim Kardashian: He can fall asleep anywhere.
Kanye West: I can sleep. I love sleep; it’s my favorite.
Kim Kardashian: He took me to a fashion meeting in Paris once. I’d never met these people; I was so nervous. It was the beginning of our relationship, and I didn’t know anyone in fashion. And he passed out at the table. I’m like, “I’m so sorry, we’re jet-lagged.” You don’t know the number of times I’ve had to say that. I always flat-out lie that he’s jet-lagged, even if we’ve been home for months. [Laughs.] Me? I’m up at like 6 a.m. With my trainer, running up the hill you drove up to get here.
Now you know.
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