If you want to learn how Facebook News Feed works, then the best way is probably to watch this video by Facebook themselves:
This video is to be watched in parallel with these News Feed publishers guidelines:
- Publisher Principle 1: People on Facebook Value Content That’s Meaningful and Informative
- Publisher Principle 2: People on Facebook Value Accurate, Authentic Content
- Publisher Principle 3: People on Facebook Value Standards for Safe, Respectful Behavior
All three Publisher Principles are consistent and resonate with previous, related articles we published on Loomly Toolkit on this very topic, about the latest Facebook News Feed formula, how Facebook fights low quality links in News Feed and, even, this other video already explaining how Facebook News Feed works.
What’s in it for Social Media Manager: a confirmation of what we already all know, i.e. that (good) content is king.