What is the average time spent in a lifetime on social media?
The short answer is: less than watching TV, but more than eating & drinking, grooming, socializing and doing laundry!
You can check the results of this Mediakix study in great details here.
What’s in it for Social Media Managers: as people spend more time consuming social media than actually feeding themselves, it is clear that this activity has become an essential part of their life. And as such, it is key to offer them more than promotional content in disguise, and rather actual stories, experiences and fun through high quality posts.