How do you make a hit — i.e. a product that people like — and what separates commercial failures from successful, similar products?
These are the two main questions answered by senior editor at The Atlantic magazine Derek Thompson, in his recent book Hit Makers: The Science of Popularity in an Age of Distraction:
This is a book about hits, the few products and ideas that achieve extraordinary popularity and commercial success in pop culture and media.
In Hit Makers, you will learn about:
- Why people like what they like (hint: it has to do with basic human needs).
- The role of social media in spreading ideas.
- The economics of cultural markets and the common patterns between hits overtime and over the globe.
Most notably, the author shares stories and insights from success stories of all kinds, from Pokémon Go to the Mona Lisa, Fifty Shades of Grey & Taylor Swift.
What’s in it for Social Media Managers: while you may not be in charge of creating actual products (in the sense of engineering new items for your brand’s catalog), understanding what resonates with (your) audiences is probably the most powerful tool at your disposal to engage with them.