Brand Polling is a solution that helps measure Facebook & Instagram ads efficiency in terms of brand awareness.
Indeed, while measuring conversions has always been pretty straightforward, evaluating how much a campaign contributed to making users more aware of a given brand was another story.
At least until now, as you can survey two groups of users, with identical characteristics — one was served your ads, the other was not — and measure the brand awareness lift between both groups, hence getting a grasp at how efficient the campaign was:
Brand Polling is particularly useful to measure the efficiency of past campaigns, but the solution also provide crucial insights to determine audience characteristics to focus on during future campaigns.
You can learn more about Facebook Brand Polling here.