Measure & Optimize Your Marketing Budget With Google Attribution

#Tool — Measure & Optimize Your Marketing Budget With Google Attribution

If your client / your boss & yourself are tired with last-click attribution models, which do not reflect the real efficiency of your marketing channels, then Google Attribution is just was you need.

Google Attribution Description Screenshot

Google Attribution — formerly Adometry, acquired by Google in 2014 — gathers data from other Google services such as AdWords, Analytics & DoubleClick, to help you optimize your entire marketing strategy, for all channels:

  • TV
  • Offline
  • Digital

Understanding cross-channel performance indeed allows you to truly know which actions have the most impact on your traffic and your conversions.

Google Attribution is currently available in Beta: you can request an access with this form or through one of these Google Sales Partners.

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