If your client / your boss & yourself are tired with last-click attribution models, which do not reflect the real efficiency of your marketing channels, then Google Attribution is just was you need.
Google Attribution — formerly Adometry, acquired by Google in 2014 — gathers data from other Google services such as AdWords, Analytics & DoubleClick, to help you optimize your entire marketing strategy, for all channels:
- TV
- Offline
- Digital
Understanding cross-channel performance indeed allows you to truly know which actions have the most impact on your traffic and your conversions.
Google Attribution is currently available in Beta: you can request an access with this form or through one of these Google Sales Partners.
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