The Most Popular Editorial Category On Each Social Network

#Data — The Most Popular Editorial Category On Each Social Network

What do you think is the most popular editorial category — i.e. publisher topic — on each social network?

Beauty, fashion, politics, sports, animals?

Read on, you may be surprised.

In the Q1 2016 edition of their Social Media Report, MPA — The Association of Magazine Media — presented the following results:

The Most Popular Editorial Category On Each Social Network Study

In other words, here is the most popular editorial category on each social network:

  • Facebook: motorcycle
  • Twitter: popular culture
  • Google+: parenting
  • Instagram: travel
  • Pinterest: shelter (interior design)

Although the above results only take into account magazines as publishers — not brands & businesses — it is very interesting for us Social Media Managers to have an idea of what is driving the conversation on each social network in this sphere.


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