What do you think is the most popular editorial category — i.e. publisher topic — on each social network?
Beauty, fashion, politics, sports, animals?
Read on, you may be surprised.
In other words, here is the most popular editorial category on each social network:
- Facebook: motorcycle
- Twitter: popular culture
- Google+: parenting
- Instagram: travel
- Pinterest: shelter (interior design)
Although the above results only take into account magazines as publishers — not brands & businesses — it is very interesting for us Social Media Managers to have an idea of what is driving the conversation on each social network in this sphere.