Facebook IQ is Facebook’s research department and shares insights drawn from the platform’s two billion users’ activity & behavior: in order to make these insights even more accessible, Facebook just launched a new version of the portal yesterday.
In particular, the new Facebook IQ makes it easier to build more effective campaigns, with:
- People Insights, such as Hot Topics in Australia in July 2017.
- Advertising Insights, including Better Together: How High Value Gamers Find Community on Facebook.
- Vertical Insights, like Fashion on Facebook and Instagram From Top to Toe.
- Tools & Resources, for instance the Cross Border Insights Finder, which compares Facebook Insights across countries.
In particular, the new Insights To Go slide-based section offers amazing filtering features, letting you find the latest Facebook stats in just a few clicks:
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