Facebook is introducing new post options to “help you connect with your customers and get the results you want”:
These new post options allow you to:
- Share a photo or video.
- Get signups.
- Get messages.
- Create an event.
- Create an offer.
The result is a hybrid piece of content, at the crossroads between a regular organic post and an ad, potentially bringing together the best of both worlds: reach and engagement for free.
Only time will tell the real impact of these new posts on our Facebook Pages performances.