percentage of instagram users who watch videos

#Data — Percentage Of Instagram Users Who Watch Videos

What is the percentage of Instagram users who watch videos on the platform? 37% according to Global Web Index.

That’s almost 4 in 10 Instagrammers.

What is even more interesting here than the proportion of users who already watch videos, is the growth potential of users who don’t, yet.

instagram users who watch videos growth potential

Photo Credit: GWI

As the graph above suggests, in Q1 2016, almost all Instagram users were watching videos online — understand: not on Instagram — which means the opportunity for brands to reach a video-friendly audience is huge.

That’s yet another reason for us Social Media Managers to “campaign” for video content production towards clients, colleagues and management 😉


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