What is the percentage of Instagram users who watch videos on the platform? 37% according to Global Web Index.
That’s almost 4 in 10 Instagrammers.
What is even more interesting here than the proportion of users who already watch videos, is the growth potential of users who don’t, yet.
Photo Credit: GWI
As the graph above suggests, in Q1 2016, almost all Instagram users were watching videos online — understand: not on Instagram — which means the opportunity for brands to reach a video-friendly audience is huge.
That’s yet another reason for us Social Media Managers to “campaign” for video content production towards clients, colleagues and management 😉