Let’s start the week with an interesting stat: according to the latest data from the Pew Research Center, 69% of US adults are social media users.
Of course, numbers are skewed towards younger adults:
- 18-29: 86% of social media users.
- 30-49: 80% of social media users
- 50-64: 64% of social media users
- 65+: 34% of social media users
This phenomenon is supported — if not amplified — by some record penetration of technology among the American population, more three quarters of the population owning a smartphone and almost as many of them enjoying broadband service at home.
Credit: Pew Research Center
We are definitely going to need more and more Social Media Managers.