americans who use pinterest at work

#Data — Percentage Of Americans Who Use Pinterest At Work

Only 4,8% of Americans use Pinterest at work or during work hours, according to Expanded Ramblings.

In contrast, studies have shown that plenty of people access Facebook during working hours.

This means at least two things for us Social Media Managers:

  • Pinterest users use Pinterest at home, so we should pin images during evening hours, mainly between 6:00 PM and 3:00 AM.
  • Pinterest is a “cosy” network, so we should focus on inspirational & aspirational content rather than hard-selling pins.

Happy pinning!


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