Pinterest is arguably the largest inspirational pinboard in the world, and these brand new Pinterest Discovery Tools are only going to consolidate this leadership position.
Three new features are now going to make finding ideas on Pinterest even more powerful and easier:
- Pinterest Lens (Beta): perform searches without your keyboard, simply by using the camera of your smartphone in the Pinterest app, and Pinterest will suggest you some related ideas.
- Instant Ideas: when you see something you like on Pinterest, the app can now offer you similar pins, with the tap of a button. As a (great) side-effect, each new Instant Ideas request will personalize your feed even more.
- Shop the Look: or, in other words, e-commerce at your fingertips. Shoppable pins (from a selection of merchants) will now allow you to purchase products and checkout directly inside Pinterest.
What’s in it for Social Media Managers: whether you are using Pinterest for inspiration (for instance, to find post ideas) or as a communication / marketing / sales channel, these new Pinterest Discovery Tools will definitely help you raise the bar.