Pinterest's Latest Round Of Equity Financing

#Data — Pinterest’s Latest Round Of Equity Financing

Pinterest recently announced a new 150 million dollar round of equity financing at a 12.3 billion dollar valuation.

Beyond the head-spinning maths, what’s more interesting is the reason why (or what for) Pinterest raised a new round of equity financing.

It actually has to do with two things we mentioned on this blog in the past:

Pinterest first ad campaign what if

“What If”: Pinterest’s first ad campaign ever

So, Pinterest’s latest round of equity financing should contribute to sustaining and accelerating the growth of the platform, by attracting more users and more advertisers, thanks to unique visual search capabilities.

What’s in it for Social Media Managers: a strong sign that Pinterest is not going anywhere and an incentive to explore what the platform can offer in terms of organic and paid reach.

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