To celebrate Pride Month, Facebook created a limited-edition Pride Reaction, allowing you to express your pride reaction to some posts.
However, this new Pride Reaction won’t appear by default for all Facebook users: to unlock it, you need to actually show your support for the LGBTQ community by “liking” the LGBTQ@Facebook Page.
According to Facebook VP & Executive Sponsor of pride@facebook Alex Schultz:
[…] this year, over 12 million people across the globe are part of one of the 76,000 Facebook Groups in support of the LGBTQ community, and more than 1.5 million people plan to participate in one of the more than 7,500 Pride events on Facebook.
Besides this limited-edition Pride Reaction, other Pride-Month themed-options include:
- Profile frames
- Facebook Camera masks & effects.
- Messenger Camera stickers, frames & effects.
What’s in it for Social Media Managers: within the guidelines of your brand positioning and values, these options are a fun & friendly way to show your support to the LGBTQ community.