Whether you manage social media for a brand or a business, and regardless of what you “sell”, it is of prime importance to understand the science of shopping.
How and why we, as consumers, make our decisions to purchase or not your product, service or experience.
In his best-selling book Why We Buy: The Science of Shopping, Paco Underhill unveils the four fundamental aspects of shopping as we know it:
Illustrated with real-life examples, from Amazon and iTunes to innovative malls in emerging markets, this book is a true eye-opener if social media and digital marketing are part of your job description.
Why We Buy: The Science Of Shopping is available here on Amazon.
Happy reading 😉