This indeed makes for cleaner, shorter and trackable links, i.e. three things social media pros really love.
But what’s the one thing that’s better than shorten links?
Branded shorten URLs!
Short.cm is an online service that allows you to shorten, personalize and share links with your own domain:
This, instead of sharing a regular shortened URL such as https://goo.gl/f73BuX, you can share a nice vanity URL in the likes of https://by.calendy.co/f73BuX.
You can use short.cm for free, or upgrade to one of their premium plans, depending on your needs.