Last month, we were telling you about the new Snapchat self-serve ads manager and the potential challenge associated with creating vertical video creative: it looks like Snap had a plan to address this challenge all along, as it just announced the Snap Publisher Tool.
The concept is simple: it’s a free, self-serve creation tool that lets you build Snapchat-specific content — i.e. in a vertical video format — without having to use expensinve tools such as the Adobe Suite, nor needing the associated skills.
According to TechCrunch:
This browser-based tool imports existing brand assets, trims horizontal videos for the vertical format, offers Snap-provided ad templates for different objectives, adds motion to static photos, A/B test different ad variants for performance, and lets advertisers buy through the Ad Manager with one click.
The Snap Publisher Tool will be available in July.
What’s in it for Social Media Managers: if Snapchat’s audience is appealing to your brand but your budget does not include room for expensive video creation, the Snap Publisher tool will allow you to take Snapchat ads for a try at minimal cost.